capital club lessons.

Back in September, I had the opportunity to attend a Capital Club event in Singapore.

After speaking with Luke Belmar and other big names in online business, here are 3 of my biggest takeaways:

1. Focus on Distribution: Creating Your Own Luck

Chances are you’ve seen Luke’s face pop up on your Instagram, TikTok, Facebook, or YouTube feed.

In 2023, the Capital Club operation posted a total of 153,000 videos.

The purpose of this is to maximize distribution and bring as many people into their funnel.

The truth is, you can have the best product in the world, but if no one knows about it, you’ll starve.

The way the Capital Club team incentivizes their video editors is quite interesting.

A system like this isn’t possible unless you attract and incentivize the right talent, which brings us to our next lesson.

2. Attracting A-Players

After his talk, I asked Luke: “What qualities do you look for in a business partner and friend?” His response was simple:

1. Loyalty — Is this person aligned with my mission or will he jump ship when things get tough?

2. Longevity — Does this person see themselves with the team long-term? This affects the decisions he makes.

Then align incentives with vision.

For example, the team’s video editors are rewarded for creating viral videos — one of their KPIs is video views.

This way, they’re incentivized not just to make videos, but to make videos that lead to as many people as possible entering his funnel.

3. Have A Deep Funnel

The reason the Capital Club operation could invest so heavily into content is that their funnel doesn’t stop at membership fees or events.

The bottom of their funnel is business partnerships — which are worth far more than any $1k event.

Inside your business, you can apply the same concept.

By making each customer worth more, you can spend more to acquire them.

Take these lessons and crush it out there.
-Eric Otten