do you need to be fake on linkedin?

I’ll be honest…

LinkedIn is this strange amalgamation of a social network, job board, and B2B platform.

It’s hard for creators starting off to find their rhythm on this platform because it’s so fragmented.

And one of the deepest limiting beliefs creators have is that they need to virtue signal or make statements which are against their values to appease the algorithm.

This is true to some extent. But I never liked to this.

And my resistance to this hurt my growth; When I first started posting on LinkedIn, I spoke in a very direct and somewhat harsh tone.

What I quickly learned is that this format doesn’t work well on the platform.

Users come to LinkedIn for positivity.

Many workplaces ban social media except for LinkedIn, so for 8 hours per day, employees have one choice to get their dopamine fix.

Do these people want to be told what they’re doing wrong? No, their bosses are already doing that.

So I made a switch — not by going against my values or my message, but rather by changing the format in which its delivered.

The mindset principles I shared at the beginning — taking intentional action, being authentic, looking for lateral options — are the same ones I share today.

But I always make sure to do two things:

1. Meet the reader where they’re at.

2. End on an inspirational note.

This can be hard for some people — especially knowing most won’t take the advice you give. Trust that a select few will — and they will see results.

Moreover, plenty of people from money Twitter have begun to shift to other platforms — including LinkedIn. There’s a huge narrative here to tap into.

I haven’t been paid a dime by LinkedIn for all the PR I’m giving them — but that’s okay. They give me traffic.

You too can capitalize on this traffic to build your business — all without selling your soul.

Stay true to your values — just change the format to suit the platform.

Go crush it out there.
-Eric Otten

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