- The Leads Letter by Eric Otten
- Posts
- Don't chase views
Don't chase views
Most people think YouTube is about maximizing views.
More eyeballs = more ad revenue.
That logic works if you're chasing viral fame.
But it breaks down fast when you're trying to build a niche business.
Today I sat down with a good friend who hit 1,000 YouTube subs in just 30 days.
A year later, he passed 50,000.
But the real story?
He turned that audience into over $800,000 in revenue last year.
No brand deals.
No gimmicks.
Just a clear strategy, and relentless execution.
In this video, we break down exactly how he did it:
→ How to keep viewers watching to the very end
→ How to create (ethical) digital propaganda
→ And where smart business owners should be looking in 2025
This isn’t about going viral.
It’s about building real leverage.
Watch here: https://youtu.be/tLHjy6ZUOMc?si=ZCAfaA-heB9tWX2g
