- The Leads Letter by Eric Otten
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- The Syntax of Success
The Syntax of Success
Have you ever sat and broken down exactly what steps are required for you to achieve your goals?
Not vague statements like "I'm gonna lock in."
ACTUALLY reverse engineering what's required for you to hit $10k, $15k, $25k/mo.
What's your average order size OR how much do your clients pay you on average?
What's your conversion rate on leads at each step of your funnel?
Then work backwards and find out how much traffic you need to generate.
It's hilarious how many people don't complete this basic step with their agency, ecommerce store, or coaching business.
Do it and you'll already be ahead of most.
-Eric Otten