Traffic is King...

Traffic is king.

And the offer is queen.

A friend told me this after working behind the scenes with some of the biggest brands in the world.

The idea is simple.

If you’ve played chess, you know the goal is to protect your king.

Not your queen.

The king is the game.

Same in business.

You can obsess over your offer:
- Making your product perfect
- Tweaking the onboarding flow
- Designing the ideal landing page

But none of that matters if no one sees it.

I’ve watched people build brilliant products in silence.
Then launch to crickets.

Not because the product sucked.
But because they treated traffic like an afterthought.
This is how founders lose.

Traffic is the game.

Protect the king.

-Eric Otten