- The Leads Letter by Eric Otten
- Posts
- The only reason you’re reading this right now
The only reason you’re reading this right now
Last week, LinkedIn restricted my account.
No warning. No explanation.
My page should be back in a few days, and my business is completely fine.
But most entrepreneurs would be cooked.
No audience.
No traffic.
No sales.
I’ve said it over and over again: build a newsletter.
I built mine 12 months ago.
Every post I shared pushed people to subscribe.
I tested subject lines, topics, and cadence until I hit a consistent 20%+ open rate.
Now, even with my LinkedIn locked, I still talk to thousands of people every week.
You’re reading this because of it.
It works.
And I just recorded a raw, no-fluff video breaking down exactly how I built it.
→ How I started
→ What I send
→ What gets opens
→ What converts
If you're only building on rented land, you're playing a dangerous game.
Watch the video.
Steal what works.
Build your own list.
